[This is a sponsored article with TIME dotCom.]
Businesses have to adapt their operations by picking up new skills and taking advantage of social media platforms in order to stay competitive in today’s digital economy.
However, some of the major hurdles that are potentially stopping local SMEs from upskilling is that they might not know where to start, which platforms to use, and how to use them effectively.
To help with that, TIME dotCom, an internet service provider, aims to help local SMEs upskill with the TIME Digital Masterclass that’s held every month. So far, they’ve had two sessions.
The masterclasses, which will run until the end of 2022, invite experts from notable companies like TikTok, Shopee, SushiVid, and Kasatria, a Google Analytics Premium Partner to help businesses build their brands on social media.
With the next digital class happening on July 21, 2022, here is what to expect when attending the hour-long session, and the following ones.
Staying on top of TikTok
The upcoming webinar will be led by TikTok Malaysia’s Business Development Team consisting of Strategic Partnerships Manager, Gwenllian Ching, and Seller & Category Operations Manager, Yuki Peng.
It will talk about utilising TikTok to create engaging, creative content to drive online sales through creator collaborations, campaigns, and promotions.
In addition to that, the speakers will showcase TikTok’s latest feature that’s specifically targeted toward SMEs called TikTok Shop, and how it enables exploration and purchases directly from in-feed videos.
By utilising the knowledge gained from this webinar, SMEs can come up with effective campaign strategies to get more eyes on their brand.
Prior to this, TIME organised a masterclass with Alex Tan, Shopee’s Inbound Sales Team (Corporate Sales) Business Development on how SMEs can make their products stand out from their competitors.
They also talked about the various services that are available on Shopee, how to set a personal or business account, and the differences between the two.
The webinar also touched on product differentiation on Shopee and how to fully take advantage of Shopee’s many campaigns to boost sales.
Based on the feedback of those that participated, 92% of the attendees claimed that the TIME Digital Masterclass was helpful, interactive, and provided valuable insights for running an online SME.
For the following webinars after July’s, TIME has various other topics lined up such as e-commerce platforms, influencer marketing, and how to utilise Google Analytics.
Knowledge is one thing, having the right tools is another
To efficiently run a business online, you’d need to have the right infrastructure.
For example, using an unreliable internet service provider could affect SME’s productivity as they might not be able to connect to cloud services, send over work files, or communicate with other employees online effectively.
This is why TIME provides internet subscription services that cater specifically to businesses.
These include a 100% fibre enterprise-grade network to ensure that there are no service disruptions while running your business due to the fault of the internet service provider.
Furthermore, TIME offers symmetrical download and upload speeds for certain plans, making it suitable for businesses that require high upload speeds.
If you sign up for TIME Fibre Business now, you’ll be eligible for a free Mesh WiFi unit worth up to RM169.