Marketers love in-person events. They’re a great way to meet new people, potential clients, and partners. Unfortunately, due to COVID-19, in-person events stopped for a while, and everyone had to turn to webinars and online conferences.
While online networking allowed people to connect with more peers worldwide, they still missed the personal touch of in-person events.
Online events also increased the use of online conferencing tools, but they’ve also changed the world of digital business cards. Since professionals couldn’t share traditional cards through the screen, tools like L Card became increasingly popular.
If you’ve never used a digital card, and aren’t sure what to do with it at an in-person networking event, keep reading as we’ll share some handy tips that are useful for beginners and networking pros alike.
Don’t Stray Away From Your Brand’s Identity
Your brand is already recognizable because of your logo, color schemes, fonts, photography style, and overall visual identity. This identity should also transfer to the digital cards you’ll create.
Tools like the L Card give you an option to customize the look of your digital business cards in a few clicks and without a professional designer. Use this to your advantage and try using visuals that represent your company the best. This will help you make an impression on the people you’re trying to connect with, and they’ll associate you with the brand more easily.
Don’t Limit Yourself by Your Industry
Networking events are usually filled with people from different backgrounds working in various teams and positions. If you’re only talking to those who work in the same field, you’re missing out on getting a lot of potential contacts.
Socialize with people from different industries, and share your digital card with them. Most businesses operate in similar ways, so there’s no doubt that you’ll find something to talk about.
Pro tip: People don’t have to use a digital business card app in order to scan your code or open the link you shared with them.
Be Mindful of Your Card’s Options
Many e-business cards have an option to add different social media links, attachments, photos, and other forms of media. You shouldn’t fall into the trap of populating every field to maximize your use of an app.
Instead, think wisely and only link and attach what could be useful for potential prospects. If your Instagram profile is purely personal, there’s no need for your professional network to have it.
And just because there’s an option to add something to your digital card doesn’t mean you should use it.
Networking can seem very daunting, especially if it’s your first event (or the first one after a while). So, check your digital card to ensure all your information is correct, prepare your elevator pitch, pack a bag, and don’t forget these tips, and you’ll be good to go.